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When will it open? What to know about Guy Fieri’s new Myrtle Beach Mall eatery

Construction workers labor on building the new Downtown Flavortown restaurant at the Myrtle Beach Mall near Briarcliffe Acres. A spokesperson for the mall’s parent company told The Sun News that laborers start pouring concrete in early April 2025. Photo taken Feb. 20, 2025.
Construction workers labor on building the new Downtown Flavortown restaurant at the Myrtle Beach Mall near Briarcliffe Acres. A spokesperson for the mall’s parent company told The Sun News that laborers start pouring concrete in early April 2025. Photo taken Feb. 20, 2025. jlee@thesunnews.com

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Myrtle Beach Area Malls


The developers for Guy Fieri’s planned Downtown Flavortown restaurant at the Myrtle Beach Mall provided an update on when the eatery plans to open to the public.

The new emporium will look like its sister property in Tennessee that features food, arcade games and a colorful experience that over-stimulates the senses.

Demolition on the former JC Penney site started in early 2025 and has since concluded. A spokesperson for the mall told The Sun News that concrete pouring for the future 50,000-square-foot restaurant should begin in April 2025.

They added that the work should not disrupt parking at the mall site. The spokesperson for the location’s owners said they had no comment when asked about plans for the Myrtle Beach Mall aside from the Downtown Flavortown.

Construction workers labor on building the new Downtown Flavortown restaurant at the Myrtle Beach Mall near Briarcliffe Acres. A spokesperson for the mall’s parent company told The Sun News that laborers start pouring concrete in early April 2025. Photo taken Feb. 20, 2025.
Construction workers labor on building the new Downtown Flavortown restaurant at the Myrtle Beach Mall near Briarcliffe Acres. A spokesperson for the mall’s parent company told The Sun News that laborers start pouring concrete in early April 2025. Photo taken Feb. 20, 2025. JASON LEE jlee@thesunnews.com

The spokesperson said the restaurant could open in late 2025 or sometime in 2026. The turnaround time on the mall follows the developers’ first announced the Guy Fieri project in October 2024. The location will feature a tiki bar, bowling alley, arcade and other amenities. The Downtown Flavortown restaurant concept is Fieri’s second eatery, the first opening in Tennessee in 2022.

The mall and its future have been sources of interest for Grand Strand locals since selling for $7.8 million in April 2023.

The mall’s previous owner discussed plans to re-develop the property into a mixed-use development, Market Common-esque property in 2019 before its most recent sale. Traditional mall sites serve as ideal locations for mixed-use developments due to the expansive size of the existing properties.

Called ‘The District’, the mall met approval from county officials that re-reviewed the plan.

“Even disgruntled Yankees like to shop,” an engineer working on the project said at the time.

Those efforts never came to fruition, and now a significant portion of the mall resides unoccupied.

The Myrtle Beach Mall’s current ownership group has yet to release any additional plans for the site after completing the Downtown Flavortown.

This story was originally published April 14, 2025 at 5:00 AM.

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Ben Morse
The Sun News
Ben Morse is the Retail and Leisure Reporter for The Sun News. Morse covers local business and Coastal Carolina University football and was awarded third place in the 2023 South Carolina Press Association News Contest for sports beat reporting and second place for sports video in the all-daily division. Morse previously worked for The Island Packet, covering local government. Morse graduated from American University in 2023 with a Bachelor’s Degree in journalism and economics and is originally from Prospect, Kentucky.
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