Longtime ice cream shop opening its new Surfside Beach location. Here’s when
A longtime Myrtle Beach ice cream store is relocating, moving its business to Surfside Beach.
Daddio’s Ice Cream will open its new store Friday in the former Shelle‘s Bistro at 818 Surfside Drive.
Owner Jo Baroody closed her 7th Avenue North store in Myrtle Beach to move to the new location. She had been located there since 2023 after moving from her longtime spot on 3rd Avenue South when the landlord sold the waterfront property.
However, Baroody said while the 7th Avenue North location was “OK,” it wasn’t great. She’s hoping the Surfside Beach spot will be the new start that she needs.
Baroody is part of the family that operated Brant’s Burgers, which opened in 1956 and was known for its popular homemade chili hot dog, the long dog, chili burgers and the 19-cent burgers and milkshakes. The family sold the restaurant in 2010.
Daddio’s serves more than 24 hard ice cream flavors, soft serve, rolled ice cream, fried Oreos, milkshakes and mason jars.
The new store will have its soft opening Friday beginning at 1 p.m.
This story was originally published January 9, 2026 at 5:00 AM.
