After two years, this Myrtle Beach restaurant with pickleball courts is opening
It took almost two years, but a new restaurant and bar with pickleball courts for avid enthusiasts to apply their trade will start serving Myrtle Beach customers soon.
Called Bistro B, the establishment opened in early April 2025, after the concept for the eatery first took form in 2023 under a new name. Yet, despite the delays, Bistro fulfilled the vision set forth.
The eatery will be at 1803 North Kings Highway; the restaurant’s sign features a flaming capital “B.” The restaurant looks like a jungle in the dining area due to the artificial greenery in the restaurant. Joe Nadi is part of the restaurant’s management team and said Bistro B is a comfortable setting for people to try high-end food at an affordable price.
Nadi added that the menu will feature familiar items like steak, seafood, burgers and other familiar items with unique options.
One could try that with a dish like lamb chops, ceviche, Cornish hen or Joy Maracujá, passion fruit sushi roll, and sip on a specialty drink of their choice. Nadi recommended patrons try the eatery’s espresso martini or jalapeno-infused margarita.
James Bond typically likes his martinis plain and shaken, not stirred. However, Bistro B diners can try the eatery’s as distinguished pickle martini concoction with vodka, vermouth and pickle juice with a baby pickle garnish.
It isn’t the only draw to the eatery. There are three pickleball courts behind Bistro B that people and parties can reserve by going to the eatery’s website. Nadi said that courts will cost about $10 per person per hour and players receive discounts to dine at Bistro B.
The eatery brings a business to a building that hasn’t had one in about a decade and a half.
From 2005-10, Five O’Clock Somewhere operated at 1803 North Kings Highway before closing. Bistro B is paying homage to its Five O’Clock past with its interior decorating. Nadi said that the restaurant used the wood that boarded up the building’s windows after Five O’Clock Somewhere closed and turned it into the eatery’s tables.
Bistro B also replaces a restaurant that closed in 2023. Prime Chicken opened in December 2021 and operated until May 2023, before closing due to high staff turnover at the eatery.
Prime Chicken’s operator told The Sun News in May 2023 that a new restaurant with a diversified menu, including sushi and pickleball courts, would open at 1803 North Kings Highway instead.
Bistro B’s original name was Prime Bar and Grill, but Nadi said the ownership group wanted to move away from the prime brand and create a new name.
The restaurant is first come, first serve, but people can book reservations on Bistro B’s website. Nadi added that Bistro B is hiring and that interested applicants can apply on the restaurant’s website.
Bistro B will be open Sundays through Thursdays 4-10 p.m. and Friday and Saturday from 4 p.m. to midnight. The restaurant will also have a late-night summer offering for visitors. The restaurant has a drive-thru and will serve a limited menu during the peak vacation season until 2 a.m.
This story was originally published April 9, 2025 at 6:00 AM.
