Bob Bestler

Bestler on The Sun News’ new look

Bob Bestler
Bob Bestler cslate@thesunnews.com

Oh, gosh. A new picture, bigger and brighter and bolder than any I've had to look at during the 26 years this little dog-and-pony show has been running.

I don't know about you, but I find it downright scary. I never looked at mirrors much; now, at age 75, I avoid them like Donald Trump avoids humility.

But there it is, a part of your newest version of The Sun News.

Like most, I'm never big on change. It disrupts the normality of life and leads to stress and uncertainty and consternation.

Philosopher Eric Hoffer once said, during his days in the vegetable fields, that changing from picking peas to picking beans was almost more than he could bear.

Sounds silly, but similar anxieties have happened to all of us when faced with change.

This time, though, I like the changes The Sun News has made.

The new format is more readable, with greater visual impact.

The stories are the same, yet they appear more interesting, more compelling.

Paging through the paper is actually fun because you never know what surprise awaits on the next page. Did you read the wonderful little story about Orangie, the cat? I would never have noticed that a week ago. Now it made my day.

The color is sharp and the photos spectacular -- and yes, I will admit grudgingly, even mine looks better than the real thing. Dorian Gray lives!

When I first began reading The Sun News, as a summer tourist in the mid-80s, its ink was so thick that I had to wash it off my hands after putting the paper down.

By the time I began working here, in late 1988, it had made its first dramatic change into color. It was a vast improvement over its heavy black look.

Over the years, it made more changes, mostly minor, including a change in logo, dropping the rather childish smiley-face sun.

This, though, is the biggie.

It is outside-the-box thinking as The Sun News tries to keep pace with its readers' changing demands and interests in a fast-evolving electronic age.

Editor Carolyn Callison Murray made exactly that point in explaining the changes to what may well be a skeptical readership:

“Our world is changing by the second, and no business can stand still and keep doing things the way they've always done them. It didn't work for phone company leaders who said ‘cell phones are just a fad’ or the buggy makers who said the same thing when ‘horseless carriages’ came on the scene.”

So I'm glad to see The Sun News is not standing still but moving on into the 21st century and beyond. Nice going, gang.

Contact Bob Bestler at bestler6@tds.net.

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