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Motel fire breaks out in downtown Myrtle Beach area on Christmas. What we know so far

Myrtle Beach Fire Department battles a structure fire on Christmas afternoon.
Myrtle Beach Fire Department battles a structure fire on Christmas afternoon. Myrtle Beach Fire Department

A Christmas afternoon structure fire has sent a cloud of smoke into the air in the Myrtle Beach area.

The fire is at Atlantic Sands Rooms and Apartments, 308 Second Ave. N, said Myrtle Beach Fire Captain Jon Evans. There are no reported injuries, according to a social media post. It’s unclear whether Atlantic Sands is operational or what caused the fire.

Smoke at the Atlantic Sands Rooms and Apartments was visible from the ocean in Surfside Beach on Christmas.
Smoke at the Atlantic Sands Rooms and Apartments was visible from the ocean in Surfside Beach on Christmas. Jen Falso

People shared photos on social media of smoke from the fire being seen along the beach.

This is a developing story; please check back for updates.

This story was originally published December 25, 2024 at 3:23 PM.

Profile Image of Emalyn Muzzy
Emalyn Muzzy
The Sun News
Emalyn Muzzy is the retail and leisure reporter for The Sun News. She started as a breaking news reporter in Myrtle Beach before switching to the business beat. She graduated from the University of Minnesota is 2022 with a degree in journalism and Spanish.
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