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Can complaining about your HOA online impact your ability to sell in SC? What we found

Can posting negative things online about your HOA or home developer affect your ability to sell in the Myrtle Beach area? April 2, 2021.
Can posting negative things online about your HOA or home developer affect your ability to sell in the Myrtle Beach area? April 2, 2021. MyrtleBeach

Reality Check is a new Sun News series holding those in power to account and shining a light on their decisions. Have a suggestion for a future story? Email online@thesunnews.com.

When having problems with an HOA or a neighbor, it may be easy to complain about it online.

But spreading that negativity could impact your ability to sell your house. At least, that’s what one Nextdoor user said, pointing out that posting such problems could be shared with others, affecting the resale of a home.

How do such online comments affect a home’s sellability?

Brie Bender, the director of brokerage operations at BRG Grand Strand Real Estate based in the Myrtle Beach area, said homeowners could immortalize neighborhood issues by posting about them online.

Posting about your neighbor’s loud music could scare people away, even if that neighbor no longer lives there.

Bender says she has seen people use Interstate 73 to influence where they buy their home. The goal of the Interstate is to connect S.C. 22 to Interstate 94.

However, the expansion in Horry County does not have a finalized map or plan, but people look at older maps thinking they’re accurate.

Bender said the logic of online posting can be applied to HOA drama, for instance.

“Anything that comes up, they’ll dig into it,” Bender said, referring to people looking for a new home. She compared home buyers to detectives.

In 2023, Horry County made the most HOA complaints in South Carolina with around 123 complaints against HOAs, according to a South Carolina Department of Consumer Affairs report. The most common complaints are HOAs not enforcing their bylaws, concerns about maintenance and disagreement with fees or special assessments.

Instead of posting on social media, Bender encourages homeowners to take issues directly to the source. Rather than complaining to strangers — and potential home buyers — about your neighbor’s music, it would be better to ask your neighbor to turn it down or talk to your HOA.

“Absolutely, what you say online has an impact,” Bender said.

This story was originally published March 9, 2024 at 6:00 AM.

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Emalyn Muzzy
The Sun News
Emalyn Muzzy is the retail and leisure reporter for The Sun News. She started as a breaking news reporter in Myrtle Beach before switching to the business beat. She graduated from the University of Minnesota is 2022 with a degree in journalism and Spanish.
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