Is another high rise hotel headed to downtown Myrtle Beach? It’s being considered

Another high-rise hotel could be headed into the heart of Myrtle Beach, although details on the project remains in their earliest stages.

The city’s planning commission on Feb. 21 held early talks with Jeff King, a local attorney known for representing developers of condominium and timeshares across the Grand Strand.

King said his client — whose identity was not disclosed — is considering construction of a 28-story, 304-room branded hotel between 21st and 23rd avenues North as part of a new planned use development to include a parking garage, surface parking, restaurants and ground floor retail.

“We’re a long way from anything being presented or even voted on,” city planner Kelly Mezzapelle said.

Tourism-based development inside the state’s fastest growing region is continuing at a rapid clip.

Earlier this month, Jimmy Buffett’s hospitality group announced an expansion of its properties in the region, with plans to open a Compass hotel on N. Ocean Blvd. by 2025.

And construction on a planned 127-room Hampton Inn & Suites along the 3500 block of Ocean Boulevard is expected to start soon.

The project has been talked about since 2019 but it wasn’t until city leaders late last year approved an amendment to the Prince Resort development that work could begin.

Properties in that area include The Horizon at 77th, Grande Shores and the Towers at North Myrtle Beach.