La-Z-Boy’s ‘store closing’ signs aren’t what you think. But it’s still discounts galore
Have you seen the La-Z-Boy “store closing” signs in the Carolina Forest area?
Well, this is a case of “read the fine print.”
Many driving in the area have seen “store closing” signs, but the displays actually say “store closing for renovation.” The latter part of the message is in much smaller print that’s hard to see from a car window. That’s good news for the business, and there’s good news for consumers as well.
La-Z-Boy — a standalone business located on the Coastal Grand Mall property in Myrtle Beach — is slashing prices in attempt to clear out inventory as it plans to temporarily close halves of the store periodically while renovations take place, according to store manager Fritz Jackson.
“Biggest sale ever here,” Jackson said Saturday.
Jackson estimated that by February half of the store will be closed for renovations.
“The phase out is all inventory based,” he said. “Once we work through the inventory, we’ll shut down half the store and it will be under construction. Then we’ll move over to that side of the store once it’s complete and do construction on the other side. We’re hoping sometime around Memorial Day to be reopen [fully].”
Meanwhile, there’s plenty of sales inside the store. Signs advertising 40 percent off accompany many pieces, while other sales are negotiable, Jackson said.
“It’s kind of just a come-in-and-make-a-deal type of thing,” he said.
Jackson said he expected prices to be further cut as the renovations get closer, with the biggest initial markdowns coming for accessory-type items like rugs, table pieces, chandeliers and artwork.
“We’ve got to work through the warehouse stock. We’ve got to work through the floor stock. We’ll just keep moving through product as we get closer to the dates,” he said. “We want to get rid of everything we’ve got.”
Jackson said the renovation is part of the company’s philosophy to freshen up every 10 to 15 years to stay current. Once the store reopens completely, customers should expect to see essentially a whole new store.
“Brand new carpet, brand new wood, brand new ceiling tiles, brand new lighting, whole new design,” Jackson said. “A whole new concept.”
