Hard Rock Cafe is getting a new home with a new look at Broadway at the Beach, according to a design in a city building permit application.
The application shows Hard Rock Cafe in the former Broadway Louie’s spot in Celebrity Square. Broadway Louie’s moved to the former home of Country Roads and Rodeo a few doors down last week.
The moves mark the latest in a string of changes at Broadway at the Beach. Broadway’s owner, Burroughs & Chapin Co. Inc., has declined to give details about all the changes and what else might be in store.
The city of Myrtle Beach received an application and plan to alter the facade and demolish some of the interior of the former Broadway Louie’s spot on Friday from B&C. But the paperwork was devoid of any contractor for the proposed location, which will be needed before a permit is issued, according to the city.
If the permit application clears staff review, a permit for a project of this size is typically issued in five business days, according to the city’s plans expeditor, Heidi Soos.
Although Hard Rock Café is not specifically named in the application, the restaurant’s name is emblazoned on facade plans for the renovation that includes the chain’s giant guitar.
Hard Rock International declined to give details about the move Monday, but issued the following statement:
“Since our opening in 1995, Myrtle Beach has been and continues to be an important market for Hard Rock Cafe. Hard Rock International evaluates development opportunities on a regular basis, including potential relocations. We typically will not comment on deals or locations until finalized.”
Keith Stamp, general manager at Hard Rock Cafe, told The Sun News in September that Hard Rock was negotiating a move to another spot at Broadway.
Stamp said were the restaurant to leave its current location, officials would require that its landmark 70-foot-tall pyramid be demolished.
The city had received no plans as of Monday for the demolition of the pyramid the café has called home since it came to Myrtle Beach in July 1995.
Hard Rock’s move marks one of many recent changes to Broadway at the Beach, a popular tourist hub that marked 20 years in business this year. Revolutions nightclub closed over the weekend after nearly 20 years on Broadway’s Celebrity Square, Planet Hollywood shut down in September after 19-years in the globe-shaped building off 29th Avenue North; and MagiQuest, which offered families a live-action role playing game, also closed in September after a decade in business.
Carlos’n Charlie’s general manager Jerry Lomeli said last week the restaurant’s five-year lease was expiring and B&C opted not to negotiate a new lease. Senor Frogs is owned by the same company, and Lomeli said that restaurant has a lease in place, though he wouldn’t disclose its duration.
B&C “does not comment on contractual matters with its tenants,” spokeswoman Lei Gainer said Monday.
“Over the last 20 years, Burroughs & Chapin Co., Inc.'s Broadway at the Beach has become one of the premier experiential retail and entertainment complexes on the East Coast. Throughout that time, our goal has been to keep Broadway fresh so that visitors will continue to come back year after year,” she said. “Over the years, our vision for Broadway has evolved organically as we considered the needs and demands of the marketplace. Broadway has to keep evolving, and changes are opportunities for us to continue providing new and exciting shopping, dining and attraction experiences.”
Staff writer Al Blondin contributed to this report.
Weaver: 843-444-1722; @TSNEmily