Travel Channel to air show Tuesday featuring Myrtle Beach hotel

The renovation of The Lancer Motel on Kings Highway in Myrtle Beach will air on The Travel Channel’s “Hotel Impossible” at 10 p.m. Tuesday.

The show was taped in June at the motel, which was chosen because it’s a family-owned business and fits in with the program’s objective of helping small hospitality businesses prosper.

The show “looks for hotels in need, but with new stories, characters and problems that we can help the owners turn things around,” Brian Leonard, the production company spokesman, said during the summer taping.

Prestige Custom Homes of Myrtle Beach was the contractor for the series, with assistance on the job from Aaron Supply, Gateway Supply, Trebor Industries and River City Electric.

This isn’t the first time the show has focused on a local property, which tourism promoters maintain gives positive, national exposure for the Myrtle Beach area.

In 2014, “Hotel Impossible” featured the Waves Hotel, formerly The Carnival Motor Inn.

Waves Hotel owners Dewey Hill and Maria Brickwedde said the show’s advice and several months of consultation with a hospitality expert paid off, and bookings were up within a year.

The show is hosted by Anthony Melchiorri, who has a reputation for dispensing direct and practical advice to transform hotel properties.

This story was originally published November 6, 2015 at 12:44 PM with the headline "Travel Channel to air show Tuesday featuring Myrtle Beach hotel."