Philly Pretzel Factory to open first locations in Myrtle Beach area

Philly Pretzel Factory plans to open several locations along the Grand Strand this summer.

Owners of the new franchise stores, Patric and Michael Siniscalchi, hope to open their first two stores by mid-July with plans to grow their franchise to 10 to 12 stores using a profit sharing model that allows them to “give back to the community.”

Patric Siniscalchi said he and his son, who own and operate 710 Bowling Restaurant and Bar in North Myrtle Beach, plan to open their first two stores operating from small spaces inside Wal-Mart locations in North Myrtle Beach and Surfside Beach.

Founded in 1998 by college friends Dan DiZio and Len Lehman, Philly Pretzel Factory is considered the largest Philly-style bakery in the world with 150 franchised locations primarily in the Northeast and Mid-Atlantic. Currently expanding from New York to Florida, the stores offer consumers fresh-baked traditional Philly-style pretzels, as well as pretzel twists, mini pretzels, rivets, pretzel dogs and cheesesteak pretzels complemented with a variety of mustards.

“We are extremely excited to bring Philly Pretzel Factory to Myrtle Beach,” said Tom Monaghan, corporate chief development officer. “It is a great market that will enjoy our ‘hot outta the oven’ pretzels and related products.”

Speaking by telephone from California recently while visiting his other son, Patric Siniscalchi said he was not ready to release full details of how the profit sharing would work, but said it would be geared toward helping individuals living below the poverty line to improve their financial standing in life.

Having retired to North Myrtle Beach in 2015 after a successful 43-year career in the rental car business, Patric Siniscalchi said he and his son of Little River, selected the pretzel factory franchise for three reasons. “We wanted something that was not real expensive to open, had a simple business model and a good product,” he said.

The Siniscalchis, who plan to invest between $300,000 and $500,000 in their first four stores, anticipate that two full-time employees and a couple of part-time staff will operate each pretzel location. The profit sharing for the full-time staff will increase with longevity. A portion of the profits from each franchise location will go toward opening additional stores, mostly in area Wal-Marts, he said.

Angela Nicholas can be reached at