New nightclub opening in Myrtle Beach. Where to go dancing
The sparse nightlife scene in Myrtle Beach is about to gain a new place to dance.
Vizionz Lounge is a new club celebrating its grand opening this weekend. It was created by the same people behind the Masters Gentleman’s Lounge and is located in the same building but a different suite: 1901 Mr. Joe White Ave. Suite V.
General manager Don Emery, who also manages Masters, clarified multiple times that the nightclub is a separate entity from the gentleman’s club.
Emery said he and his friend Mike Kap, who owns the building, decided Myrtle Beach needed a new club. The two have spent decades owning and operating nightclubs along the East coast.
“Myrtle Beach is severely lacking an upscale nightclub ever since (Broadway at the Beach) shut down all the clubs, and then COVID hit and really put an end to it all,” Emery said. “We just decided that we have the space, we have the time and the talent, and we’re gonna rescue nightlife in Myrtle Beach.”
Vizionz Lounge will be a high-end club with a “Dress to Impress” dress code, Emery said. This means no flip-flops, ragged clothing or athletic wear. Jeans are okay as long as they are not ripped or dirty.
“Quite frankly, what I wear on a day-to-day basis, I wouldn’t even get in my door,” Emery said.
Inside the club, there is a large dance floor decorated with LED lights that will change with the beat of the music. There is a large bar, an area with two pool tables and tons of seating for when patrons need a break from dancing.
Vizionz will be open from 8 p.m. to 2 a.m. on Fridays and Saturdays. There will be live music, such as Elton John cover bands, geared towards business professionals earlier in the night, Emery said. The club will then switch to a DJ playing high-energy dance music starting at about 11 p.m.
The cover charge will be $10 until 11 p.m., then $20 after. Ladies will get in for free. There will also be some VIP options, according to Emery.
“We’re hoping to return that fun back to Myrtle Beach. You know Myrtle Beach, we used to be the sun fun city, and I just feel like we’ve gotten away from that,” Emery said.
Despite its reputation as a party destination, Myrtle Beach does not have many places to dance at or go out at night. There are two clubs in the Myrtle Beach area — 3001 Nightlife and Pulse Ultra Club — a handful of bars in downtown Myrtle Beach and the MarshWalk in Murrells Inlet where people can let loose.
Broadway at the Beach used to be filled with nightclubs. Tourists who traveled to the Grand Strand in the 1990s and 2000s recall how they would often club hop in the area late into the night, according to The Sun News. The Great Recession, Broadway at the Beach renovations, COVID-19 and the Myrtle Beach area transitioning into a family destination caused many of the clubs to close.
“Growing up here at the beach, a lot of us worked at restaurants. So you know, we did all the work at the restaurant and say 10 o’clock at night, run home, grab a shower, and head out and usually start hitting the nightclubs, and we would jump around,” Jeff Usher previously told The Sun News, speaking about his experiences in the 1980s. “Basically, stay club hopping until about two o’clock in the morning and usually have some kind of late-night snack food, and then go home.”
