Publix is opening its second Myrtle Beach store this month. Market Common is close by.

Publix is continuing its push into the competitive Myrtle Beach-area market, opening its second location in the region within a month.

A 46,811-square-foot store is set to unlock its doors Nov. 30 as an anchor tenant of Coventry Marketplace along Wood Duck Road.

“Publix is definitely filling a hole in their market and those surrounding neighborhoods. Demand for those services and from shop tenants has been very strong, and that’s all due to growth in area,” said Trey Lucy of Belk Lucy, a Charleston-based real estate brokerage managing rentals in the plaza.

The store is close to Market Common and fast-growing residential areas including Belle Harbor subdivision and Sayebrook, a master planned community that could see up to 1,700 homes.

Between the three, Belk Lucy projects 5,100 homes to be built within three miles of the marketplace. More than 42,000 people already live within that radius.

According to site plans included in its leasing guide, the Publix will have 365 parking spaces.

As South Carolina’s fastest growing metropolitan area, the greater Myrtle Beach region sees 45 new daily residents - with, 8,700 more jobs set to be added by year’s end, Belk Lucy plays up in its marketing materials.

Publix is set to open either stores in Florida, Georgia and Tennessee through Dec. 15, according to the company’s website.

The Lakeland, Fla.-based chain has made an aggressive push into South Carolina, opening two stores since Sept. 28 — in Moncks Corner and along Sapwood Road in Myrtle Beach.

Just more than 5% of its 1,313 stores — 67 in all — are based in South Carolina.

Company officials announced before Thanksgiving plans to expand a store at the Trenholm Plaza in Forest Acres.

Publix saw its year-over-year sales jump by more than 9% to $13 billion for the three months ending on Sept. 24, while annual sales were just more than $39 billion — a near 11% uptick from 2021, according to the company’s latest SEC filing.