Holiday Inn Club Vacations acquires Myrtle Beach land to develop oceanfront resort
Holiday Inn Club Vacations Incorporated has acquired 16 acres of undeveloped property on the south end of Myrtle Beach from Myrtle Beach Farms Company Inc., and plans to build a resort on an 11-acre beachfront portion of the property, according to a release from the company.
The new resort is expected to open in 2024.
The beachfront property is located across the street from Holiday Inn Club Vacations South Beach Resort at 3020 Owners Club Court, next to Crown Reef Beach Resort, DoubleTree Resort by Hilton and Damon’s restaurant near Springmaid Pier.
A development proposal submitted to the city of Myrtle Beach early in 2020 listed the oceanfront resort at 3001 S. Ocean Blvd.
Once the first phase of development is complete, the new resort will feature 152 one-, two-, three- and four-bedroom villas, ranging in size from 746 to nearly 1,900 square feet. All villas will include patios and offer ocean views. A portion of the villas will be designated for Signature Collection, the company’s luxury product, the company said.
In addition to direct beach access, the resort will offer guests many amenities, including a beach-side activity lawn, multi-level pool, outdoor fire pit with lounge seating, poolside hot tubs, private cabanas, fitness center, Grab ‘n Go marketplace with a café, indoor and outdoor dining, poolside bar, indoor and outdoor activity centers, covered parking and an exclusive Signature Collection lounge.
Holiday Inn Club Vacations is a resort, real estate and travel company founded in 1982 and based in Orlando, Florida that encompasses 28 resorts, 7,900 villas in 14 U.S. states and more than 365,000 timeshare owners.
“We’ve experienced first-hand how much families love Myrtle Beach, as our South Beach Resort has been one of the most popular properties in the network for more than 10 years,” said Tom Nelson, Chief Executive Officer at Holiday Inn Club Vacations Incorporated, in the release. “Our team’s familiarity with the destination, coupled with the creative freedom of building from the ground up, means we have a great opportunity to create a truly unique resort.”
