Eggo's New Release Is a First for Its Frozen Waffle Line
Eggo is "leveling up" its lineup of frozen waffles with a new, healthier option.
Not even one year after the company unveiled protein-packed frozen waffles and pancakes, Eggo is introducing the all-new Eggo Zero for a more macro-friendly (yet nostalgic) breakfast.
"As the leader in the frozen breakfast category, Eggo has always been focused on evolving alongside our fans and bringing new ideas to the breakfast table," growth and marketing lead at Eggo, Cara Tragseiler, explained in a June 22 statement, suggesting today's consumers are "looking for more from their breakfast."
"They want options that fit their lifestyles without giving up the foods they grew up loving," Tragseiler said, adding that with Eggo Zero, the brand is bringing together the "things consumers tell us matter most: great taste, protein and less sugar."
Eggo Zero: The Brand's First Waffle With No Added Sugar
The new Eggo Zero delivers zero grams of added sugar and the nostalgic taste and texture of Eggo waffles, according to Monday's press release. This way, fans don't have to compromise that "iconic, golden-crispy bite that has inspired generations to say 'L'Eggo my Eggo!'"
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The "new era" of Eggo is made with zero artificial flavors, colors, or sweeteners (using monk fruit extract and stevia extract instead), per an official description. It will be available in two flavors: Buttermilk and Blueberry.
- Buttermilk Zero Waffles: Offers the classic, comforting flavor of traditional buttermilk, complete with Eggo's signature crispy-outside, fluffy-inside texture.
- Blueberry Zero Waffles: Made with real blueberries, this option brings a sweet, fruity burst to any morning routine.
The new Blueberry flavor includes 11 grams of complete protein (with all nine essential amino acids) per serving, while Buttermilk offers 12 grams per serving. A serving, which is considered two waffles, includes about 160 calories, 310 milligrams of sodium, 1.5 grams of fat, and just 1 gram of sugar.
"It's so good, it makes zero sense!" the brand teased.
Where Are Eggo Zero Waffles Available?
Eggo said its new zero-sugar-added waffles will roll out nationwide at retailers beginning in July, with a suggested retail price of $5.99 per 8-count box (prices may vary).
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This story was originally published June 22, 2026 at 9:01 AM.