Little Caesars' New 'Webbed Pizza' Comes With Something Special for Spider-Man Fans
Little Caesars is partnering with Sony Pictures to bring your friendly neighborhood Spider-Man to life with a cheesy new menu item and an immersive pop-up experience in New York City-more specifically, Peter Parker's hometown of Queens.
While the partnership may sound totally unexpected, Greg Hamilton, the chief marketing officer at Little Caesars, suggested it makes perfect sense: pizza is famously one of the superhero's go-to meals, and the company is setting out to "connect with consumers in cultural moments and areas where they are passionate."
With Spider-Man: Brand New Daydue out in theaters later this summer, the collab is "creating a unique pizza occasion the entire family can enjoy," as Hamilton so eloquently put it in a statement.
Little Caesars' New Spider-Man-Inspired "Webberoni Pizza" to Launch Alongside Collectible Posters This Month
The Webberoni Pizza starts with Little Caesars' classic pie and sprinkles a "web" of shredded pepperoni and toasted cheeses on top. The Hot & Ready recipe isn't only aesthetically pleasing, it serves a purpose, according to the company, which suggests that the combination of shredded pepperoni and its toasted two-cheese blend offers the best of both worlds in every bite.
Related: Little Caesars Rolls Out First-of-Its-Kind Option for Ordering
Should fans prefer other toppings or want to customize their pizza, they can create their own "webbed pizza" with shredded pepperoni and toasted cheeses on any Little Caesars pizza when ordering online.
And if you think the pizza with spidey senses would be where this collaboration ends, you'd be wrong. Little Caesars is launching new themed packaging and a series of limited-edition collectible posters (which will become available beginning on Monday, July 6), but only as part of a Webberoni Pizza purchase.
A Replica of Peter Parker's Apartment Is Also Popping Up in New York City, All Thanks to the Chain
To celebrate the launch of the new Webberoni Pizza, Little Caesars is bringing Peter Parker's apartment to life for one day this month.
"Spider-Man is known for its explosive action, humor and fun, and collaborating with Little Caesars, a brand recognized for its bold voice and playful spirit, on Spider-Man: Brand New Day was a natural fit," Jeffrey Godsick, executive vice president of brand strategy and partnerships at Sony Pictures Entertainment, added, noting that the pizza chain's "passion for creative, engaging content" is what brought the Webberoni Pizza and a replica of Peter Parker's apartment "to life."
At the pop-up, visitors are invited to explore and interact with the set, take photos, hunt for easter eggs from the new film, and of course, grab a slice of the new Webberoni Pizza! Those interested in checking it out must head to the Greenpoint Terminal Warehouse on West Street in Brooklyn on Saturday, June 27, between 10:00 a.m. and 1:00 p.m. local time.
The Webberoni Pizza is available at participating Little Caesars locations beginning today, June 22 ($8.99; prices may vary). Spider-Man: Brand New Day releases in theaters nationwide on Friday, July 31.
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This story was originally published June 22, 2026 at 8:01 AM.