Jell-O Just Introduced a Modern New Dessert Line-and It's Here To Stay
Jell-O is launching a new collection of snack cups and boxed mixes with current trends in mind.
As consumers look for better macros in their snacks and sips, brands are responding with new on-trend items like Oreo's Zero Sugar line, Pure Leaf's Mental Focus functional tea, more sugar-free energy drinks, a "healthy" Pepsi line, and now Jell-O Simply.
While sugar-free Jell-O gelatin and pudding mixes have been available for decades, more and more consumers have recently become aware of artificial sweeteners and their negative side effects, leading some to avoid zero-calorie sweeteners altogether.
So Jell-O is getting with the times, launching a new permanent line of reduced-sugar gelatin and pudding-dubbed Jell-O Simply-free from potentially irritating artificial sweeteners or colors, and with 25 percent less sugar than the original, according to the brand.
Jell-O Introduces New Simply Line With Less Sugar Than Its Original Gelatin Cups
The first wave of the Jell-O Simply rollout includes ready-to-eat gelatin cups in three flavors-two of which are new to the category, according to an official statement shared in an email with Parade: classic Orange and the new-to-category Raspberry Lemonade and Blueberry flavors.
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Then, sometime later this summer, Jell-O said its new Simply gelatin and instant pudding mixes will be available in four flavors: Vanilla, Chocolate, Banana and Strawberry.
"We know families are looking for treats that strike the right balance between great taste and ingredients they can feel good about – and they don't want to sacrifice the brands they know and love to get there," Kathryn O'Brien, head of marketing, desserts at Kraft Heinz (Jell-O's parent company), said in a statement. "JELL-O Simply delivers everything people love about JELL-O – the delicious taste, the iconic jiggle and the vibrant fun – now made with no artificial sweeteners or FD&C colors. It's a meaningful evolution for the brand and an important milestone in Kraft Heinz's broader modernization journey."
Where Will Jell-O's New Reduced Sugar Line Be Available?
Jell-O Simply will be available at retailers nationwide, wherever other Jell-O products are sold. The new ready-to-eat gelatin cups are available now in packs of four for about $3.99, while the Jell-O Simply boxed gelatin and pudding mixes will roll out nationwide in August for about $2.24 per box (prices may vary).
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This story was originally published May 19, 2026 at 6:01 AM.