Twix and Skittles Tease 2 ‘Hauntingly Fun' Fall Candy Drops
Fans of M&M's, Skittles, Snickers and Twix, let the countdown to Halloween candy innovations begin!
With the first week of May behind us, we're officially halfway to the holiday and the company behind some of the biggest brands of the season, Mars Inc., is giving fans some sweet news to savor over the next five or so months.
This morning, the century-old candy company revealed it has plans to launch a "creepy" new Skittles variety and a "hauntingly fun" new Twix. It also confirmed plans to return a few fall favorites from M&M's, Snickers, and more.
"Halfway to Halloween has become a treasured tradition at Mars," Tim LeBel, chief Halloween officer and chief customer officer at Mars Snacking North America, shared in a statement.
"Our 2026 portfolio is a direct reflection of what consumers are telling us they want: new textures and experiences, along with beloved classics," LeBel added, "As a result, this year's lineup has something for everyone, no matter where or when they choose to celebrate the season."
New Twix and Skittles Innovations to Debut This Fall
Debuting later this year are the all-new Skittles Pop'd Creepy Crunch and Twix Skulls.
The new Skittles Pop'd Creepy Crunch takes the original treats for a freeze-dried spin and offers a superiorly crunchy, airy, and crispy confection (similar to the M&M's Pop'd Caramel variety it dropped this past October), as you may have guessed by its name.
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The new Twix shape also sounds like exactly what it is: a skull-shaped Twix candy bar perfect for trick-or-treaters, Halloween parties and Día de los Muertos celebrations. While it may sound like a simple update, fans look out for the seasonal shapes every year, as the ratio of cookie to caramel and chocolate may differ from the original, often leading to unique texture and taste experiences.
Fan-Favorite Snickers Shape and M&M's Flavor Are Also Returning
As for those returning favorites, fans will be able to enjoy the "amazing" Pumpkin Pie M&M's by the handful and its adorable pumpkin-shaped Snickers again this year. Even better, Snickers Pumpkins will now be available in Fun Size!
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Mars also announced it would bring back its Ghoulish Green Twix and Snickers, M&M's Halloween Blends (to be available in Milk Chocolate, Peanut and Peanut Butter Varieties), along with its limited-edition, sour Skittles Shriekers.
All of the treats are expected to be available at major retailers like Target and Walmart, as well as grocery chains nationwide, this fall. When exactly the company plans to roll out all of its Halloween innovations is currently unclear, but if retailers are following similar timelines to past years, shoppers have spotted the seasonal treats and decor as early as mid-July (also known as "Summerween), so it may become available much earlier than you'd expect-only time will tell.
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This story was originally published May 6, 2026 at 9:01 AM.