Sandwich restaurant to open Myrtle Beach location, offer free hoagies. Here’s where
A popular sandwich restaurant chain is prepping to open a Myrtle Beach location later this week.
PrimoHoagies, a restaurant chain originally from Philadelphia with locations up and down the East Coast, is bringing a taste of its beloved sandwiches on fresh-baked bread to Myrtle Beach. The chain will open a new location behind the Coastal Grand Mall at 1753 Sea Pine Blvd., Building B, Unit 101 on Thursday, and the first 100 customers in line will receive a free hoagie.
The grand opening and ribbon-cutting ceremony for the shop will begin at 9:45 a.m.
As an added incentive to bring in customers, the shop is offering $10 hoagies through Sunday to customers who sign up for the chain’s PrimoPerks rewards program.
The Myrtle Beach shop is owned by Horry County native Angela Hayes Victoria. Victoria started out as a devoted PrimoHoagies customer, and now has plans to open 10 stores to serve what she says are “life changing” hoagies in the Myrtle Beach area.
“There was a PrimoHoagies several years ago that closed during COVID. We used to eat there regularly and were so disappointed when it shut down — it was the best hoagie we ever had,” she said in a statement.
Victoria and her husband have lived in the Myrtle Beach area since 1999, and founded their architecture and commercial general contracting firm, Tungsten, in 2007.
The 2,100-square-foot store anticipates employing 15 to 20 staff members. It will offer dine-in, takeout, delivery and catering options, as well as outdoor seating.
The store will be open from 10 a.m. to 8 p.m. daily.
