Food & Drink

Conway’s Groucho’s Deli lives up to its statewide reputation

Groucho’s first opened in Columbia in 1941, but didn’t become a franchise until 2000. Now the 32 locations throughout the Carolinas all dedicate themselves to that same level of quality.
Groucho’s first opened in Columbia in 1941, but didn’t become a franchise until 2000. Now the 32 locations throughout the Carolinas all dedicate themselves to that same level of quality.

What | Groucho’s Deli

Where | 219 Laurel St, Conway

Hours | 11 a.m. – 3 p.m. Sun, 11 a.m. – 8 p.m. Mon – Sat

Information | grouchos.com, 843-488-2911

Groucho’s Deli in Conway is a shop that had humble beginnings in our state’s capital back in 1941. For more than seven years now, the downtown Conway location has worked hard every day to live up to the standards that made this restaurant a point of pride for South Carolina.

Bearing a similar appearance and demeanor as the popular silent movie comedian, the deli’s owner Harold Miller used the nickname when he began his venture. What first was a proper delicatessen with a grocery involved gradually became a popular lunch spot. Despite its popularity, Groucho’s didn’t become a franchise until 2000 and now the 32 locations throughout the Carolinas all dedicate themselves to that same level of quality.

Groucho’s Deli The Brown Moose.JPG
Groucho’s is known for their dipping style of sandwiches and many of their specialties come with a side of the famous Formula 45 sauce. Emily Smith

Within walking distance of the river and in an old brick building that has as much character as the cartoon Groucho on the business’s logos, customers young and old regularly stop by to seat themselves or order a meal to go at the counter. The atmosphere remains relaxed, and much like the sandwiches there is little frivolity.

Groucho’s is known for their dipping style of sandwiches and many of their specialties come with a side of the famous Formula 45 sauce. This sweet and tangy sauce compliments the thick slices of meat, cheese, and crisp lettuce. Some sandwiches come only with meat and cheese between the buns, as this is the original style initiated by Groucho all those years ago.

Even if people consider the sandwiches to be basic, they remain delicious in their simplicity. The Apollo Dipper for instance is a sub roll stuffed with ham, turkey, and melted Swiss cheese, plus Formula 45 for dipping and it remains a popular choice since first introduced in the 1960s. Then there’s the tasty Brown Moose, which is roast beef, provolone, and lettuce on a seeded roll and of course, Formula 45.

A few other menu options include the Pita Pocket, tuna salad and chicken salad sandwiches, low fat options, and salads. Many sandwiches and salads are vegetarian, and those with a smaller appetite (kids included) have their own choices. Sides can be ordered individually as well, and to fill any gaps in your stomach, guests should try the salted caramel brownie.

Being dedicated to tradition has never meant forgoing quality, and Groucho’s Deli makes sure to remember that in everything they do. Good food doesn’t have to be complicated, a good attitude doesn’t cost extra, and at our local Conway deli, the Groucho team wants to make sure no one leaves as a grouch.

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