Why Phil Rosenthal Is Leaving Netflix and His Search for 'The Most Interesting Comment in the World' (EXCLUSIVE)
Phil Rosenthal is a non-stop traveling and eating machine. He wouldn't have it any other way.
After exploring the world and chowing down on local delicacies, the Everybody Loves Raymond creator is now doing perhaps his third-favorite thing: talking about traveling the world ... and eating.
Fresh off a visit to Australia and New Zealand, Rosenthal wakes up the next day to speak with Men's Journal about his love for food, travel, why his popular travel docuseries, Somebody Feed Phil, is moving to YouTube beginning with Season 9 in 2027, and his partnership with Dos Equis in search of "The Most Interesting Comment in the World," an offshoot of the brand's -- and arguably beer's -- most successful marketing campaign.
Rosenthal, 66, is fit for the job. After all, he sold Somebody Feed Phil to executives with one clever line.
"I'm exactly like Anthony Bourdain if he was afraid of everything," he tells Men's Journal.
He quips, but it's true.
Much like the legendary Bourdain, Rosenthal's definition of what makes someone -- anyone -- truly interesting isn't their wealth or social status. It's their willingness to step out of the cocoon they've built for themselves, their comfort box, if you will; whether that's traveling to the tiniest corners of the world and exploring a vastly different culture, or simply trying something -- anything -- new that enhances to their life perspective, whether that's food, or the simplicity of saying "yes" to something, anything.
Listening, too. Listening well, actually.
"If we're talking about what makes someone interesting, it's their ability to listen. It's not necessarily the interesting things I have to say, but I'm certainly going to have more interesting things to say the more people I talk to," Rosenthal insists. "So once in a while, you have to be quiet and listen."
He adds, "This is how you meet 'The Most Interesting Person in the World.' You get to meet different people of all kinds of backgrounds, which is why I think this campaign is so perfect."
Between now and July, fans can submit their best "legend lines" on Dos Equis' social platforms. Some of the campaign's most iconic lines include "When in Rome, they do as he does," and "If he were to pat you on the back, you'd list it on your resume," lines describing the role deftly portrayed by one Jonathan Goldsmith, and eloquently uttered by the great Will Lyman.
Three winners will be selected, and their submissions will be featured in an upcoming Dos Equis TV commercial airing during the upcoming college football season. Each winner will also win lunch with Rosenthal at L.A.'s newest and hottest diner, Max & Helen's (Rosenthal's late parents); enjoy front-row tickets to Fuerza Regida's "This Is Our Dream Tour" concert; or arrive in style at a future college football game.
"One of the most memorable parts of 'The Most Interesting Man' campaign has always been the legend lines featured on the TV commercials, and for years we've seen fans contribute to the iconicity of this campaign by writing their own lines on social and beyond," said Alison Payne, Chief Marketing Officer at HEINEKEN USA. "That's why now, we're excited to reward fans for writing their own lines with a chance to author an upcoming TV commercial and win access to one-of-a-kind experiences, because we know that an interesting life is full of stories, and the most interesting stories are the ones we create together."
Like anyone devouring social media these days, Rosenthal salivates at the idea of running straight to the comments section for this campaign.
"The comments section of a post becomes one of the more interesting places in the world ... the level of wit and intelligence that's out there, and you don't even know the source!" he exclaims.
Related: Exclusive: The Most Interesting Man in the World Jumped When Dos Equis Asked Him Back
One thing's for sure, Dos Equis' new marketing campaign will discover new talent.
"Maybe this is a brilliant way for the ad company to find new talent. Because it takes just one line to go viral, right? Just one brilliant phrase," Rosenthal says. "Someone who might not know that they're an actual, you know, comedy writer. Most people don't start as writers. And I find the thing that makes you a good writer is the same thing that makes you interesting ... life experience."
And therein lies the reason behind Somebody Feed Phil moving from Netflix to YouTube: Rosenthal wants everyone with an internet connection to watch the travel series free of charge, and, perhaps, be inspired by what the world has to offer.
"One of the things I loved about doing Everybody Loves Raymond was that it was free for people. And there's something great about that, the way I grew up watching TV," Rosenthal explains. "And YouTube is almost now the closest thing we have to a free TV network. But what's better is it's worldwide. Two billion people watch YouTube. It's also the No. 1 most- watched platform in the world of any kind. So who wouldn't want that audience? I think we are the first show to move from Netflix to YouTube."
And if you can't travel, Rosenthal suggests moving to one of the best cities in the world: Los Angeles.
"It is one of the best food cities in the world as well. Why? Because our population is made up of immigrants from everywhere," he says. "We have the largest populations of people outside their native homelands than anywhere else in the world.
"So, in other words, there are more Chinese people in Los Angeles than anywhere else in the world besides China. Japanese, Mexican, Indian, every culture, and it's in the neighborhoods. You go to the San Gabriel Valley. You can visit every province of China by going to different neighborhoods. It's a wonderland. I tell people, if you can't travel, you should live in L.A."
New episodes of Somebody Feed Phil will start airing on the Phil Rosenthal World YouTube channel in 2027
This story was originally published by Men's Journal on May 26, 2026, where it first appeared in the Entertainment section. Add Men's Journal as a Preferred Source by clicking here.
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This story was originally published May 26, 2026 at 4:43 PM.