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From gig to table: Bad Bunny concerts serve up restaurant boom in Madrid

FILE PHOTO: Puerto Rican singer Bad Bunny performs at his "DeBI TiRAR MaS FOToS World Tour" concert in Buenos Aires, Argentina, February 13, 2026. REUTERS/Tomas Cuesta/ File Photo
FILE PHOTO: Puerto Rican singer Bad Bunny performs at his "DeBI TiRAR MaS FOToS World Tour" concert in Buenos Aires, Argentina, February 13, 2026. REUTERS/Tomas Cuesta/ File Photo Reuters

Bad Bunny's upcoming Madrid concerts are boosting restaurant bookings in central leisure districts compared with the same period last year, Tripadvisor-owned online restaurant reservation platform TheFork said on Tuesday.

The Puerto Rican superstar is scheduled to perform 10 concerts at the Riyadh Air Metropolitano stadium from May 30 to June 15, with more than 600,000 people expected to attend.

• Bookings peak on May 30, the day Bad Bunny opens his Madrid run, with 23% of the total, with June 6 the second-busiest date at 12%.

• Diners are favouring Mediterranean food for the concert dates (16%), followed by Japanese (11%) and Italian (10%).

• Nearly three-quarters of bookings are for groups of up to five diners, while groups of five to nine account for about a fifth.

• Restaurants suited to groups of friends are drawing the most bookings, followed by venues with outdoor terraces and family-friendly restaurants.

(Reporting by Marta Serafinko in Gdansk; Editing by David Latona and Joe Bavier)

FILE PHOTO: Super Bowl LX - Half-Time Show - New England Patriots v Seattle Seahawks - Levi's Stadium, Santa Clara, California, United States - February 8, 2026 Bad Bunny performs during the halftime show REUTERS/Mike Blake/File Photo
FILE PHOTO: Super Bowl LX - Half-Time Show - New England Patriots v Seattle Seahawks - Levi's Stadium, Santa Clara, California, United States - February 8, 2026 Bad Bunny performs during the halftime show REUTERS/Mike Blake/File Photo Mike Blake Reuters

Copyright Reuters or USA Today Network via Reuters Connect

This story was originally published May 26, 2026 at 9:39 AM.

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