Ben & Jerry’s fans can mark April 4 on their calendars as the 2017 Ben & Jerry-est day of the year: Free Cone Day! For the past 38 years, Ben & Jerry’s has opened Scoop Shops to dish out free ice cream to fans, thanking them for being so uniquely awesome.
The tradition has continued to grow, beginning in the small state of Vermont, and now spanning across the globe. Fans are invited to Ben & Jerry’s of Myrtle Beach, located at Broadway at the Beach (2 locations 1303 Celebrity Cir. and 1200 Celebrity Cir., The Breakers Resort 21st Ave. N., The Caribbean Resort 29th Ave. N., and Tanger Outlet Hwy. 17 N., from noon to 8 p.m. to join in on the company’s long-time tradition of thanking fans for their commitment and ongoing support.
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The company was founded on the idea that business has not just the opportunity, but also the responsibility to give back to the community. Free Cone Day is a long-standing tradition when it comes to benevolent acts, and as Jerry said, “If it’s not fun, why do it?” The annual anniversary merges the two founding principles and demonstrates that giving back to the community is just as sweet as free ice cream.