With a extended hours, reduced vendor fees and increased entertainment all part of the changes for this spring, officials are hoping the annual Black Bike Week celebration, Atlantic Beach Bikefest, will be larger in 2014 than in past years.
The annual bike rally, which officially takes place in downtown Atlantic Beach between 29th and 32nd avenues South near North Myrtle Beach will roll into town this weekend, with events spread throughout the area.
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In the past the bike rally has begun on Thursday, but like the past two years this year’s Atlantic Beach Bikefest officially kicks off at 3 p.m. Friday and continues through 3 p.m. on Memorial Day, Monday May 26.
According to Atlantic Beach assitant town manager Linda Cheatham, the hours for this year’s event will be extended to accommodate more festivities. Previously, it was lights-out at 2 a.m. each night, but Town Council will allow the rally festivities to continue on to 4 a.m. this weekend.
Despite the late hours, Cheatham said Atlantic Beach hopes to see a more family-friendly event this year and said she thinks the attendance will be bigger than the past two Atlantic Beach Bikefest celebrations.
“We have a stunt show performing every day, a film festival with some biker films, a midnight dance party. We’re trying to have more things for the visitors to do,” she said.
She said the town is still working to have jazz musicians perform throughout the day and will have ATM machines for added convenience as well as video arcades.