AV Performance Innovations is now open in Myrtle Beach Mall

AV Performance Innovations is now open at the Myrtle Beach Mall, located at 10177 N. Kings Highway, Myrtle Beach, SC 29572. Open Monday- Saturday 10 a.m. – 9 p.m. and Sunday Noon – 6 p.m.

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AV Performance Innovations represents the top brands in the industry Brands such as Sony, Sonos, Bose, GoldenEar, MartinLogan and many more. The fully customized theater room is equipped with an impressive Sony 120 projection screen and one of the only Dolby Atmos displays in the area! The Dolby Atmos technology immerses the viewer in realistic and intense sound from every direction. The showroom also boasts an impressive 2 channel listening area featuring luxury brands like Martin Logan’s ESL speakers. Innovative new technology from streaming sources like Cocktail Audio and Peachtree make the listening area an audiophiles dream.

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New technology has made the home safer, more comfortable and more convenient. Homeowners can now control their lights, climate, security, TV, and more from any handheld device; from anywhere. “We want to make it easy for the customer to operate” Said Scholl, referring to a smart phone that doubles as a remote. Whether customers are looking for a fully customized smart home, want to spin their favorite vinyl record, or just need a portable speaker to take to the beach, they can find what they are looking for at AV Performance Innovations. An experienced design consultant helps each customer pick the best product, and guides them through each step of the process; from purchasing, installation, and instructing the buyer on how to use the new product.

When asked about the opening of the store, AV Performance Innovation owner, Jesse Cochran said, “Our shop is where retail meets detail! We are passionate about providing an awesome experience and exceptional service to every client!” Cochran displays his passion for making music sound better and video look sharper as he talks about some of the products that AV can place in the home. The AV Team is dedicated to serving their clients from start to finish! The client is shown the best options and information to fit their needs. Next, an expert technician installs the new equipment in the home. After that, an orientation is provided to make sure that the client is comfortable with the operation of the system!

The company was started in Illinois by Jesse Cochran and Chris Scholl in 2008, and has continued to grow over the years despite the economic downturn. In 2014 the team was invited to complete a large project on Ocean Blvd. in Myrtle Beach. Since then, the company has grown it’s presence in the Myrtle Beach area. The new store officially opened on June 1st at the Myrtle Beach Mall. The entire AV team is excited to show Myrtle Beach the exciting and innovative technology that can change the way homeowners live and feel in their home!

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