The Paula Deen Store is now open at Broadway at the Beach

Guests at Broadway at the Beach in Myrtle Beach SC have a new shopping option.

The Paula Deen store is now open.

The store features Paula Deen merchandise, cookware, apparel, food, gifts and more.

Shoppers can also support The Bag Lady Foundation by purchasing select products. The foundation, created by Paula Deen, provides hope, inspiration and support to women in times of need.

We are told that Paula will actually Skype into the store occasionally to speak to shoppers.

You can find the store on the southwest corner (on the 21st avenue side) of Broadway at the Beach.