Food

A new ice cream sandwich shop is opening at Broadway at the Beach in Myrtle Beach, SC

Baked Bear, a custom ice cream sandwich brand based in Pacific Beach, Calif., is opening a new restaurant at Broadway at the Beach in Myrtle Beach, S.C. Feb. 13, 2024.
Baked Bear, a custom ice cream sandwich brand based in Pacific Beach, Calif., is opening a new restaurant at Broadway at the Beach in Myrtle Beach, S.C. Feb. 13, 2024. jlee@thesunnews.com

Broadway at the Beach is opening a new ice cream shop at the retail site.

The Baked Bear, a California-based shop that offers specialty ice cream sandwiches with locations as close as Columbia, S.C., is adding a location at Broadway at the Beach. The new store’s address is 1210 Celebrity Circle, Unit 205 in Myrtle Beach.

A logo of a bear munching on an ice cream sandwich while wearing black sunglasses is now on the windows of a shop on the Charleston Boardwalk section of Broadway at the Beach. It’s unclear when the eatery is opening.

The Baked Bear could not be reached for comment before publication. Broadway at the Beach could also not be reached for comment before publication.

Ben Morse
The Sun News
Ben Morse is the Retail and Leisure Reporter for The Sun News. Morse covers local business and Coastal Carolina University football and was awarded third place in the 2023 South Carolina Press Association News Contest for sports beat reporting and second place for sports video in the all-daily division. Morse previously worked for The Island Packet, covering local government. Morse graduated from American University in 2023 with a Bachelor’s Degree in journalism and economics and is originally from Prospect, Kentucky.
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