A decline in annual paid rounds played in the Myrtle Beach area has golf course operators on the Grand Strand getting creative in an attempt to squeeze out profits.
Many course operators have been attempting to combat stagnant or declining rounds with inventive pricing that will increase their yield without raising prices across the board.
Sign Up and Save
Get six months of free digital access to The Sun News
Golf courses have been bouncing rates up and down based on the time of year for a while now, and now are often adjusting prices based on demand during the day.
Using data and analysis over the past few years acquired through research commissioned by the Myrtle Beach Area Golf Course Owners Association, operators are charging more for peak times such as mid-morning and less for early and late tee times.
Interested? Check out more about this story here.