Happy Hour Heaven | Rockefeller’s crawling with steamy seafood and ‘60s kitsch

The exterior of Rockefeller’s Raw Bar in North Myrtle Beach. Courtesy photo.
The exterior of Rockefeller’s Raw Bar in North Myrtle Beach. Courtesy photo.


▪ Rockefeller’s Raw Bar


▪ 3613 U.S. 17 S., North Myrtle Beach. Call 843-361-9677 or visit


If you close your eyes and imagine what a raw bar should look like, you’ll probably imagine Rockefeller’s Raw Bar. The bar is lined with captain’s chairs. A giant crab hangs from the ceiling. Old and worn surfboards decorate the walls. The place is alive with a sense of ’60s kitsch.

A favorite of locals and tourists alike, this North Myrtle Beach stalwart of seafood is crawling with every edible ocean dweller – shrimp, crab, calamari, all types of fish and shellfish of every sort. You can get them thrown on platters or soups or dips or put on po boys or made into one of the specialty dishes. You can also catch a steak or a burger.

The real foundation of Rockefeller’s is the steam pot. It’s the best of all worlds. The menu suggests you order a steam pot ($47) for two people. The pot is stuffed with crab legs, crawfish, shrimp, oysters, clams, mussels, sausage, new potatoes and corn on the cob. You can add a lobster in for $70. Either way, you’ll be stuffed.

For happy hour, there’s a lot going on. If you’re thirsty, house liquors are $3. House wines are $3.50. All domestic beers are a $1 cheaper, and Pabst Blue Ribbon is $2.25 all day. As far as eats go, Hot Crab Dip dips down to $9. You can match up $7 for 7 shrimp by getting them fried, buffalo, peel and eat (hot or cold) or in Old Bay and beer. The real deal is 55-cent oysters on the half-shell (raw or steamed).


The hours of operation are Monday through Sunday, from 11:30 a.m. until whenever. The steam pot may be a great deal for dinner for two, but it’s messy. Peruse the menu, because there are plenty of surprises like Shrimp-n-Grits and Howie Hawaiian Tuna.

By Derrick Bracey, For The Surge

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