Olipop Debuts New Look for 'Feel Good Soda' Amid Fibermaxxing Craze

Healthy alternative soda brand Olipop is trying out a new look and launching a "Feel Good Soda" campaign, coinciding with the Fibermaxxing trend that is currently taking the internet by storm.

Across social media, although particularly on TikTok, content creators, from avid fitness influencers to casual users, have been highlighting the benefits of increased fiber intake, which has dovetailed into the current Fibermaxxing trend. Picking up momentum last summer, the Fibermaxxing craze, which encourages people to aim for the recommended amount of 25 to 38 grams of fiber intake daily, has only intensified with time.

While Olipop has long contained 6 to 9 grams of fiber per can, the brand is now renewing its role in the fiber intake conversation by debuting brand-new packaging for the 6g fiber line. Longtime consumers of the brand will recognize the change to the cans' color palettes-which will now be brighter, bolder and more vibrant-as well as the more prominent display of the drinks' nutritional information, specifically highlighting the grams of sugar, grams of fiber and total calories on each can.

In addition to the visual change, Olipop is rolling out its new "Feel Good Soda" campaign, which includes the brand's new ad that will be seen across CTV and social media and will focus on the brand's distinction from traditional sodas.

This update on Olipop comes after some other recent changes and collaborations for the company, including new soda-inspired lip balms, which were created in collaboration with Space Camp Wellness, and brand-new flavors that were released just in time for summer, which include the limited edition flavor Raspberry Sherbet and the permanent flavor Blackberry Vanilla-a new take on the brand's longtime fan-favorite, Strawberry Vanilla.

For those looking to truly maximize their fiber intake, check out our roundup of other high-fiber foods that could go hand-in-hand with Olipop's 6g fiber line.

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This story was originally published May 19, 2026 at 9:01 AM.