Springmaid Beach Resort will begin a major renovation next month that includes new amenities and a makeover of more than 450 guest rooms, according to a news release.
The resort, which was sold in December for $40 million, is owned by an affiliate of Los Angeles-based Integrated Capital.
“We’re eager to begin renovating this iconic property to refresh her ‘Grand Dame’ status with all the amenities and touches of a modern day resort destination,” Kenneth Fearn, managing partner for Integrated Capital, said in a news release.
The first project on the 30-acre Myrtle Beach property will be the demolition of Marlin’s, a 1950s-era cafeteria, and the Cypress guest room building. They will be replaced by a registration and lobby space that will include an oceanfront restaurant, a bar and an outdoor entertainment courtyard.
Along with those upgrades, the resort will renovate 452 guest rooms in the Live Oak and Palmetto towers.
The resort will be rebranded as a DoubleTree by Hilton once the renovation is finished.
“When completed, the renovation will deliver a tremendously improved guest experience, while preserving the nostalgia of this landmark of the South Carolina coast,” said Stewart Cushman, a partner with Integrated Capital.
The resort anchors the south end of Ocean Boulevard and originally opened in 1948 as a private getaway for Spring Mills workers. It opened to the public in 1953.
The property also includes a conference center, pier and camping facility.