Tourism

Springmaid Beach Resort gets major makeover

From staff reports
Springmaid Beach Resort, seen here on Tuesday, Jan. 6, 2015, was sold for $40 million in December. The resort opened on 30 acres in 1948 for Springs Mills employees. Springs is a cotton mill that started in Lancaster. The cost of the rooms in 1948 was $2 a night or $1 a bed. Springmaid, which has been open to the public since 1953, is located at the south end of Ocean Boulevard in Myrtle Beach. The property abuts Myrtle Beach State Park.
Springmaid Beach Resort, seen here on Tuesday, Jan. 6, 2015, was sold for $40 million in December. The resort opened on 30 acres in 1948 for Springs Mills employees. Springs is a cotton mill that started in Lancaster. The cost of the rooms in 1948 was $2 a night or $1 a bed. Springmaid, which has been open to the public since 1953, is located at the south end of Ocean Boulevard in Myrtle Beach. The property abuts Myrtle Beach State Park. Janet Blackmon Morgan MyrtleBeachOnline.com file photo

Springmaid Beach Resort will begin a major renovation next month that includes new amenities and a makeover of more than 450 guest rooms, according to a news release.

The resort, which was sold in December for $40 million, is owned by an affiliate of Los Angeles-based Integrated Capital.

“We’re eager to begin renovating this iconic property to refresh her ‘Grand Dame’ status with all the amenities and touches of a modern day resort destination,” Kenneth Fearn, managing partner for Integrated Capital, said in a news release.

The first project on the 30-acre Myrtle Beach property will be the demolition of Marlin’s, a 1950s-era cafeteria, and the Cypress guest room building. They will be replaced by a registration and lobby space that will include an oceanfront restaurant, a bar and an outdoor entertainment courtyard.

Along with those upgrades, the resort will renovate 452 guest rooms in the Live Oak and Palmetto towers.

The resort will be rebranded as a DoubleTree by Hilton once the renovation is finished.

“When completed, the renovation will deliver a tremendously improved guest experience, while preserving the nostalgia of this landmark of the South Carolina coast,” said Stewart Cushman, a partner with Integrated Capital.

The resort anchors the south end of Ocean Boulevard and originally opened in 1948 as a private getaway for Spring Mills workers. It opened to the public in 1953.

The property also includes a conference center, pier and camping facility.

This story was originally published August 19, 2015 at 4:49 PM with the headline "Springmaid Beach Resort gets major makeover."

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