A Topgolf location could be coming to Myrtle Beach.
The company is scheduled to appear in front of the City of Myrtle Beach Community Appearance Board on Thursday afternoon to request a conceptual review for a new 38,382-square-foot building at Robert Grissom Parkway and 29th Ave. North along with parking, landscaping and signage.
Topgolf Senior Communications Specialist Morgan Wallace confirmed Tuesday that the company is pursuing a location in Myrtle Beach, but said she has no other details to share at this time.
The location would be the company’s first in South Carolina.
The first North Carolina location opened Friday in Charlotte, a 65,000-square-foot venue that the company estimates will serve approximately 450,000 visitors in its first year of operation. A second Charlotte location is already planned.
Topgolf is a combination of golf and entertainment.
Topgolf venues generally include 102 climate-controlled hitting bays that can host up to six players at a time, and approximately 3,000 square feet of private event space.
Topgolf has 33 venues – 30 in the U.S. and three in the United Kingdom – that the company said aggregately host 10.5 million guests annually.
Topgolf locations feature point-scoring golf games using microchipped balls that instantly produce scores, showing players the accuracy and distance of their shots on a TV screen in their hitting bay. Locations generally have at least two floors of hitting bays.
The venues also feature a chef-driven menu, top-shelf drinks, large-screen TVs and music. Year-round programming includes events for kids and families, social leagues, golf tournaments and golf instruction.
The company, based in Dallas, says nearly half of all Topgolf guests describe themselves as non-golfers. Locations have hours that go well into the night.
Topgolf claims its economic impact in communities includes the creation of 500 full- and part-time jobs at each location, and the locations serve as anchor tenants that tend to attract other popular franchises.
Venues often host special events. For instance, Topgolf and Fox Sports have partnered for a live U.S. Open viewing experience at all 30 Topgolf venues in the U.S. from 11 a.m. to 6 p.m. Thursday.