In almost every article recently appearing in The Sun News referencing the Myrtle Beach International Airport, the blame for the reduction of passenger traffic in 2012 is stated as the reduction in seats due to the bankruptcy of Direct Air and the loss of seats. That is only half true.
Currently there does not exist a lack of seats on any airline flying in and out of MYR. However, there is not one airline that matches the low prices that were offered by Direct Air. The reason for the traffic decline is simply dollars and sense. The rates out of MYR are anywhere from 50 to 100 percent higher than the rates out of Florence, Fayetteville, Charleston or Wilmington. Until the airport and the airlines offer competitive rates out of Myrtle Beach, the traffic will continue to decline no matter how many gates the airport has.
My family flying from north, south and west will continue to fly to these other airports which have reasonable, competitive rates.
The writer lives in Myrtle Beach.