Most people have heard the “USA, USA, USA!” chant at some point in their lives, typically by college frat bros who may have had a little too much to drink.
Well now, those frat bros — and you — can literally get drunk on America.
In an either completely bizarre or potentially brilliant publicity stunt, Budweiser has decided to temporarily rename its beer “America.”
With the Olympics and the heated general election, Ricardo Marques, a vice president from Budweiser, told Co.Design Magazine that this was, “maybe the most American summer ever.”
So while its cans will look the same, the word Budweiser will be replaced with America until after the November elections.
The brand sought approval for the new labels through the Alcohol and Tobacco Tax and Trade Bureau and was approved Tuesday, AdAge reports.
The new name drew some ire from Twitter though, as the parent company Anheuser-Busch InBev is based in Belgium, not America.
And there are even more changes than the name, Co.Design says. Updates include: “King of Beers” has been changed to “E Pluribus Unum,” “The World Renowned” changed to “Land of the Free,” and “Anheuser-Busch, Inc.” updated to read “Liberty & Justice For All.” Even “Trademark” was changed to “Indivisible,” and “Registered” changed to “Since 1776.” Which is technically incorrect since Budweiser wasn’t introduced until 1876, a full 100 years after America’s founding, but facts and creative marketing campaigns don’t always mix.
Nearly a third of all beer sales happen between Memorial Day and Labor Day, with particular peak around the Fourth of July. And Budweiser is known for its past patriotic ad campaigns, including putting an American flag and the Statue of Liberty on its labels.
We can only wonder why Budweiser didn’t go full frat bro and rename the beer ‘Merica.