Tourism

Merchants group seeks director as it embraces new purpose

Peggy Iverson, the former executive director of the Oceanfront Merchants Association, said her departure was a mutual decision.
Peggy Iverson, the former executive director of the Oceanfront Merchants Association, said her departure was a mutual decision. jlee@thesunnews.com

The Myrtle Beach business group that is pivoting away from planning downtown events has parted ways with its executive director.

The Oceanfront Merchants Association is looking for a new director and has posted the position on the Myrtle Beach Area Chamber of Commerce’s website. The group recently told The Sun News that it will now focus on advertising the downtown area, instead of planning events like Oktoberfest and St. Patrick’s Day, which were both canceled this year.

Peggy Iverson, the former executive director for the group, said the decision to part was mutual. She had been with the organization since 2014.

“It was really a lot of fun, and I met a lot of great people downtown that owned businesses,” she said. “I just wish them the best and all the success in their future endeavors.”

The position is being scaled back to part-time since the organization’s duties have been pared back, OMA Treasurer Michelle Kerscher said.

“Last week we determined we wanted to make it a part-time position,” Kerscher said. “We restructured and eliminated the position that (Iverson) held.”

However, Iverson seemed skeptical that the new position would work as a part-time one, unless OMA member businesses begin taking on some responsibilities. She said that during her time there, her primary purpose did not involve the event planning that has now been moved from OMA to the Downtown Redevelopment Corp.

“It was a 50-hour-a-week job for sure,” Iverson said.

The job listing will close on Sept. 12.

Chloe Johnson: 843-626-0381, @_ChloeAJohnson

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