Duplin Winery says cheers to North Myrtle Beach, opens attraction near Barefoot Landing

Inside the Dulpin WInery stands a 28-foot tall replica of the Cape Hatteras lighthouse, that is seen on their bottle labels.
Inside the Dulpin WInery stands a 28-foot tall replica of the Cape Hatteras lighthouse, that is seen on their bottle labels.

You can now raise a glass for the newest attraction in North Myrtle Beach.

Duplin Winery opened its 15,000-square-foot wine hub at 11 a.m. Tuesday off U.S. 17 near Barefoot Landing beside Alligator Adventure. It’s the family-owned company’s first location outside its massive winery operation in Rose Hill, N.C., where 100,000 people visit each year.

Bottles up

The North Myrtle Beach venue will showcase the wine bottling process – one of the most popular features at Duplin’s sprawling Rose Hill winery. But the wine won’t be made in North Myrtle Beach. The wine bottled here will be made at the 90,000-square-foot production facility in Rose Hill and trucked 108 miles to North Myrtle Beach.

Taste test

Visitors can try some of Duplin’s 42 labels at three tasting bars, mingle and snack on some of Duplin’s other products such as cheese dips and fudge. Customers also will be able to buy some of the wines or other products such as the company’s sweetzers, which add flavors to bottles of wines. Cost is $5 per person to sample up to 12 wines, including a souvenir glass.

What they say

▪ “We’re known for our ‘Cool, Sweet & Easy’ sipping wines, and making sure that people have fun when they stop by to visit with us,” said Jonathan Fussell, president of Duplin Wine Family and head of the winery’s marketing division. “We’re serious about the production and quality of our wines, but we’re relaxed about life. You don’t have to drink our wine with your pinky sticking out. You’ll be laughing and having a good time during our wine tours – which is just a little different than others you might have experienced. Duplin delivers a laid-back North Carolina wine country experience.”

▪ “By every measure it is going to be a wonderful addition and a spectacular attraction for the area.” – George Durant, vice president of tourism development for the North Myrtle Beach Chamber of Commerce

▪ “We all want to help you in any way we can. We hope you will be in our family for a long, long time.” – North Myrtle Beach Mayor Marilyn Hatley

By the numbers

$5 million | investment in Duplin Winery location in North Myrtle Beach

15,000 square feet | attraction’s size

2.7 acres | site

42 | wine brands Duplin produces

50,000 | Cases of wine that will be bottled by hand in North Myrtle Beach each year

50 jobs | 30 full-time and 20 part-time

28 foot | height of lighthouse inside the attraction


11 a.m. to 9 p.m. Monday through Saturday. Because the attraction is closed on Sunday, it is not considered part of Barefoot Landing, which requires tenants to operate on Sundays. The Fussell brothers -- Jonathan and Dave Jr. -- promised their grandmother the winery operations wouldn’t open on Sundays.

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