If you have a passion for fashion and wearable art, you might want to will yourself to attend the Volition Fashion Design & Artist Showcase set for Sunday at Hard Rock Café at Broadway at the Beach.
In its second year, this year’s showcase is being held in conjunction with Hard Rock Café’s Pinktober events that raise awareness for breast cancer. Part of the proceeds from the event will benefit Katie’s Project, a local charity that provides underprivileged local kids with formal attire for proms and other special events.
Renee Marie, a Myrtle Beach-based makeup artist and founder of Mirror Makeup Artistry, created the concept behind the fashion show which made its debut last year as part of the X-Con comic book and fantasy convention, and is coordinating this year’s event with Christiana Connor, a Myrtle Beach model and actress.
Volition is defined as “the act of willing, choosing, or resolving” by Dictionary.com and Marie hopes attendees at the fashion show will find their own meaning of the word through the artists’ creations.
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“We want to examine a lot of the things that make someone human and an artist creative, and what exactly the term means and how it applies to different cultures, too. There is a lot that goes into the word, and I hope that when everyone walks away from the show, they find their own definition,” she says.
The showcase will feature one international designer, as well as eight distinctive local and national fashion designers, each representing a different style of wear. Models will walk the runway in a range of looks from Japanese street styles including Lolita, Kogal, and Amekaji, to eco-friendly designs, as well as Steampunk, Gothic and Fantasy looks.
This year’s international designer is Elliz Clothing by Elisa Féliz based in the Dominican Republic, and specializes in graphic printed T-shirts for men and women. Elliz Clothing will showcase 12 looks on the runway, premiering a new collection of graphic designs at the show.
Coastal Carolina University graduate and Greenville-based Amanda Illian will showcase styles of wearable mixed media designs, while Alice Andrews Designs of Charlotte, NC will feature sustainable and primarily hand-stitched looks that use natural dyes and fabrics. Designer TOMO, also from Charlotte, will show a collection of Amekaji styles, a Japanese street style based on American casual looks, while Grace of the Goddess from Charleston will show a collection of Lolita looks, another popular Japanese street style based on Victorian era fashions.
Pirate Cat Studios, centered in Myrtle Beach, will make its second appearance in the showcase with its line of gothic and leather accessories, including corsets.
Local and national freelance makeup artists are expected to create a range of looks to accent the parade of fashions that will grace the runway, while the AVEDA team from the Dulce Lusso Salon & Day Spa at Market Common will oversee hair design for the event.
Blingup.com, a sponsor of the event, will provide Japanese deco nail art for the models, as well as offering product giveaways during the showcase.
During intermission, attendees will be treated to live performances by musician Natalie Bennett and opera singer Heather Owens, along with belly dancers from the Eastern Star Dance Theatre.
After the show, an official after-party and meet and greet with the models and designers will be held at the Carolina Comedy Club at Broadway at the Beach. You can get in free to the after-party with proof of purchase from the Volition showcase.
Marie says fashion seekers can anticipate experiencing something different during this year’s show.
“Definitely expect to be a little surprised and see things in a new light,” she says.
Doors will open at 12:30 p.m. Sunday for VIP seating, 1 p.m. for general admission, and the show will begin at 2 p.m. Tickets purchased before Friday range from $8 to $50 depending on where you want to sit during the show, and $5 will be added to each price for ticket sales at the door.