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New to the Market | Adams Golf unveils Super S lineup of clubs

Adams Golf unveils Super S lineup of clubs

Adams Golf is releasing the Super S lineup which includes the Super S Driver, Fairway Woods, Hybrids and Irons for men and women. It’s the first time Adams Golf has launched an entire family of products under one name. From top to bottom, the line is designed to be easy to hit for golfers of all levels. The Super S Driver features Velocity Slot Technology (VST) with a slot in the sole of the club for consistently longer drives. The continued development of VST has led engineers to give the Super S Hybrids and Fairway Woods a refined sole and crown slot to improve performance. The Super S family of woods will feature a matte white crown and contrasting PVD face to make the club easier to align and look larger.

The Super S Hybrids feature a Cut-Thru sole slot to increase ball speeds for greater distance, and the refined crown slot is thinner, deeper and longer to assist getting the ball in the air from any lie. Speedline Super S Fairway Woods have similar features as the hybrids with stainless steel construction. The Idea Super S Irons feature a half hollow construction to make them perform like a hybrid with better stability at impact for less clubhead rotation during impact, while still having the look and feel of an iron. The irons have a thinner face for increased ball speed, improved shaping to give the clubs better balance and an undercut design to provide better feel and performance. The Speedline Super S driver is adjustable from 9.5 degrees to 11.5 degrees of loft. The slot in the sole of the club is deeper in the heel and toe to increase the size of the sweet spot.

The clubs will be available in late January. The Super S Hybrid will feature the Matrix Kujoh shaft for $199.99, the fairway wood will come standard with the Matrix HD Radix 65 for $249.99, and the driver will come standard with the Matrix Radix S shaft for $349.99. The irons can be purchased with either the Idea Super S or the Idea Super LS Hybrids. The S Hybrid Iron set sells for $699.99 in steel and $799.99 in graphite, and Super LS Hybrid Irons sell for $999.99 in graphite only. The steel irons will feature the KBS Tour 90, while the graphite irons will feature Mitsubishi Rayon Kuro Kage Black 80 iron shaft. Visit

Compiled by Alan Blondin,