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New to the Market | Chase54 unveils 2013 Spring line

Chase54 unveils 2013 Spring line

Chase54, a lifestyle brand based in Atlanta and created by golfers for golfers, is releasing its 2013 Spring line, the Americano Collection. It features a modern take on American iconic styling like GT stripes and classic red, white, and blue colorways, while integrating the most advanced fabrics in the garment industry.

Fabric highlights include DryFuse Fabric Technology, Moistex and Coffee Yarn Fabricks. DryFuse utilizes a weave process that the company says produces the fastest moisture wicking fabric known to garment makers. The hydrophilic side of the DryFuse fabric absorbs any moisture and forces it away from the body. The hydrophobic side pulls that moisture to the surface and wicks the moisture, allowing for faster evaporation. Moistex is an innovative fabric made from recovered cotton waste, which is knitted on the underside of the fabric for a cooling and soft touch to the skin. A moisture wicking yarn is used on the fabric surface, which moves sweat away from the body. Coffee Yarn is an eco-friendly sustainable fabric derived from 36 percent recycled coffee grounds and blended with 64 percent polyester. Fabric features include natural odor absorption, UV protection, and moisture wicking properties with an enhanced breathability and dryness from the pique stitching.

Chase54 has shirts available for $49.99, pants for $69.99, and shorts and skirts for $59.99. The Americano Collection will be available in green grass locations as well as online at ttp://

Compiled by Alan Blondin,