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New golf products to the market

Nike ball breaks new ground

Nike Golf will unveil its new 20XI premium golf ball franchise that features a combination of proprietary technology never before seen in the golf industry and is the result of four years of collaborative research and development between Nike Golf's ball engineers and a team of material and science experts at DuPont. The technology replaces conventional rubber cores with a radical new resin material. Resin is a highly neutralized polymer that's a faster and lighter material engineered to produce longer distance and more controlled shots. Engineers discovered that using resin core technology accomplishes three critical performance components that golfers dream to have in a golf ball: More distance off the tee; Straight ball flight; Increased control around the greens.

Advancement in proprietary resin core chemistry delivers faster ball speed. A lighter core and heavier outer layers result in perimeter weighting, and a high Moment of Inertia assists in reducing driver spin and maintains spin beyond apex to maintain carry and control. The overall design and MOI assist in reducing driver spin at impact on average of 100 to 200 RPM over prior Nike ball technology, and softer cover materials allow for greater short iron spin and control. The Nike 20XI franchise will launch two versions of the ball, the 20XI-X (tour-level distance) and 20XI-S (tour-level spin).Both 20XI balls will be available April 29 with an expected street price of $45.99 per dozen.

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