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New golf product to the market (Jan. 27)

Adidas adds shoe to collection

Adidas Golf has unveiled Traxion Lite as the latest member of its GolfLite Collection, a lineup engineered to be both lightweight and comfortable. The key to the functionality of the Traxion Lite is the unique sport-styling, ultralight materials and adidas' exclusive technologies which provide soft and durable performance at an accessible price. The shoe's spikeless Advanced Traxion Technology utilizes permanent gripping elements. Advanced THiNTech low-profile technology brings golfers closer to the ground for improved stability, power transfer and balance throughout the golf swing.Traxion Lite uses Formotion outsole technology featuring decoupled zones in key areas to allow each zone of the shoe to move, softening the heel strike for a much smoother and natural feel when walking. Traxion Lite is offered with a one-year waterproof warranty and carries a manufacturer's suggested retail price of $80. It is available in an early release colorway of white/university red/black, with two additional colorways (white/satellite/metallic silver, and white/white/black) releasing on Feb. 1. Visit or call 1-866-530-8624.