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New golf product to the market (Aug. 12)

Dixon Golf's Dixon Fire golf ball

Dixon Golf, manufacturers of the world's first high performance, eco-friendly golf ball, is unveiling the Dixon Fire golf ball. The golf ball recycling program is extending to the newest member of the Dixon Golf ball family. The Fire ball will feature an Elastodynamic recyclable cast urethane cover for maximum playability and performance. The Fire ball also features a 318 tour-precision dimple pattern as well as an energy intensifying mantle for maximum power. Dixon Golf's Fire ball retails for $74.95 per dozen, which makes it the most expensive ball on the market and is designed for professionals and low-handicap golfers looking for tour-caliber performance. Dixon also offers the less expensive Earth and Wind balls that retail for $39.95 and $24.95, respectively. The ball will be initially available at PGA Tour Superstores nationwide, including two Martin's PGA Tour Superstore locations on the Grand Strand. It will expand to other retailers as well. Visit