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New to the market (Aug. 5)

Fila Golf releases 2010 collection

Fila Golf, a men's and women's apparel line licensed by Fersten Worldwide, has released a 2010 collection that merges form and function and is available at finer resorts, clubs and courses throughout North America. The latest golf styles emphasize timeless sophistication, luxurious fabrics and technical characteristics. Mixing solids, stripes and textures, the looks build on the brand's Viva Red, White and Fila Navy color combination, adding shades of Aqua, Pine, Fig and Atomic Orange for an updated, modern palette. Fila principal designer Nancy Robitaille said the company has taken classic designs and updated them with fresh styling that was paired with very soft fabrics that drape well to form the core of a wardrobe. The line is designed to avoid hindering the natural features of the body while blending premium and eco-friendly fabrics with moisture wicking, quick drying and antimicrobial properties. Highlights for men include the traditionally-styled Vicenza Striped Polo with a contrasting back panel and under placket, and the sportier Madrid Polo. Made from a recycled polyester blend, it features a mesh shoulder yoke and side panels, along with a hidden zipper placket. For women, staples include the chic femininity of the Sussex Textured Polo with its long, thin placket and gathered front shoulder yoke. It can be paired with the asymmetrical mesh left side panel and ruffle of the Rimini Golf Skort. Fila Golf's complete line of apparel retails from $20 for accessories to $120 for outerwear and is worn in competition by professionals including LPGA Tour player Stacy Lewis. Visit or call 1-800-565-7462.