A Coast tourism official says Southeast Atlantic resort areas are using “guerilla marketing” techniques to take away this region’s tourism dollars as misinformation on the meandering oil spill scares visitors away from Gulf beaches.
South Carolina beach towns are spending millions in advertising to attract tourists. This comes amid news headlines reporting those regions are set to cash in on tourism as would-be Gulf visitors cancel their reservations or choose a different destination.
“They’re using the negative and another area’s disaster to promote their own agenda,” said Ken Montana, board chairman of the Harrison County Tourism Commission.
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