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New golf products to the market

Srixon unveils new yellow golf balls

The new Srixon Z-Star Yellow and Z-Star X Yellow golf balls become available to the public April 1, and are already being used on the PGA Tour by Tim Clark. The Yellow balls have a slightly green hue, and studies of color have shown that the color green tends to produce a more relaxed state of mind. Another bonus of the ball is being able to see, track and locate it more easily than traditional white balls. Srixon is hoping that aspect of the Tour Yellow will appeal to regular golfers, who see a much more practical benefit. Srixon also makes white Z-Star and Z-Star X balls, which are identical to the yellow balls other than the color. The tour-performance balls have thin urethane covers, large cores and soft covers. The Z-Star is a multi-layer ball with low compression and a soft feel, and the Z-Star X is a little more solid to provide some additional distance. They both incorporate what the company calls Energetic Gradient Growth core technology, a design that helps to increase ball speed and produce higher launch and lower spin for more distance. Srixon's new tour-caliber balls have a suggested retail of $39.99 per dozen. Visit www.srixon.com.

Nike adds SQ Machspeed hybrids

Nike Golf has added SQ Machspeed hybrids to its line of Machspeed drivers, fairway woods and irons. The hybrids use the power of aerodynamics to help golfers hit the ball farther and straighter - all due to speed. Nike's Total Swing Aerodynamic Design technology is designed to create a faster clubhead speed and corresponding faster initial ball velocity, and a higher launch angle with less spin for greater distance.

Nike says the design moves air faster across the sole, over the crown and around the skirt for incremental swing speed advances. For maximum stability and forgiveness in all kinds of lies, the SQ Machspeed hybrids feature square technology by moving weight out and into the corners. An ultra thin steel face delivers hotter response and longer shots. Nike athlete Suzann Pettersen used the new hybrids in competition for the first time at the Honda PTT LPGA event in Thailand, where she finished second. The clubs become available Feb. 25 with a suggested retail price of $179.99 each. Men's clubs are available with lofts of 18, 21, 24, 27 and 30 degrees, and women's right-handed clubs are available in 25 and 30 degrees. Visit www.nikegolf.com.

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