A Lymo bus.
An "Adopt-a-highway" sign that also reads "1-800-Listing."
The pages of US Airways, Air Tran and Spirit Airlines magazines.
A slumping real estate market has builders and agents thinking more creatively about how they can get their homes and condos in front of potential buyers.
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Real estate companies are pumping more money into advertising and marketing than a year ago - and many are coming up with new ways beyond newspaper ads and Web sites to draw buyers.
That renewed interest has been good business for Brandon Advertising in Myrtle Beach.
"People need us more than they did in the boom market. We've added five major clients in the last month," said Scott Brandon, president of the firm.
Three of those are real estate clients and one is Debordieu, a high-end community on Pawleys Island.
At Broadway Station condominiums, agents have found a way to put advertising in unexpected places.
You can see Broadway Station ads on a Lymo bus that circles the Grand Strand, in the airport baggage area while waiting on luggage at Myrtle Beach International Airport, in Air Tran magazine and even while running on the treadmill in American Athletic Club.
"We reshape our marketing strategy every 90 days," said Dan Haefner, chief information officer at the Lane Co., owner of Broadway Station, an apartment conversion project.
They decided wrapping a Lymo bus with their condos and the words "buyer incentives" would get attention.
"The thing we like about it is if it breaks down, it still works," said Al Heath, sales director at Prudential Burroughs & Chapin Realty Inc., which is selling the condos for Lane.
Many local real estate companies ventured into advertising in airline magazines for the first time this year.
Homebuilder Signature Homes South Carolina Inc. can track at least two sales - a condo and a single-family home - from its ad in Spirit Airlines's in-flight magazine.
"We are going to use US Airways magazine as well," said John Wachter, division manager for Signature Homes in Myrtle Beach.
Real estate agents are also going creative to set themselves apart from the pack.
George Connell, agent with Weichert Realtors Southern Coast, purchased the Myrtle Beach rights to a national phone number 1-800-Listing. He pays $49 a month for it, and when anyone calls that number on the Grand Strand, they get Connell.
He also adopted a stretch of U.S. 17 Bypass at Coastal Grand Mall to keep it clean of trash, and instead of putting his name on the sign - he put 1-800-Listing. The sign will be up in a few weeks, he says.
Connell bought the phone number four months ago, recognizing that slowing sales meant he needed more marketing. Then he got even more creative.
He ran an auction for his services on eBay for a penny.
"The exposure to the world [on eBay] is unbelievable for $1.30," Connell said.
Folks have contacted him since the auction to sign up for e-mails about property in Myrtle Beach that meets their investment criteria.
"When you don't have a budget like [Burroughs & Chapin Co. Inc.], you have to find little things to do," Connell said.
Today, real estate advertising is more about finding out what the customer likes to do and how they think than about marketing to specific demographics - like age or wealth, Brandon said.
To sell its Intracoastal Waterway tower in Little River, The Litchfield Co. is targeting boating communities in the Northeast.
Signature Homes, which builds golf course homes around The International Club in Murrells Inlet, is advertising in select national golf publications.
Brandon's client, The Landings in Savannah, Ga., is advertising in the Audubon magazine because they believe those readers would appreciate the low density, tree-filled community of The Landings. The magazine is also teaming up with Brandon to bring a famous nature photographer to the community.
To reach buyers who like the urban village feel - Brandon thinks they probably hang out in coffee shops - so advertising on coffee cup insulators might be a good idea.
But the key to successful real estate marketing starts with the Internet - and making sure your Web site pops up when someone types in a real estate Google search for Myrtle Beach, Brandon says.
About 77 percent of interested buyers start their search online, according to the National Association of Realtors.
Brandon Advertising has tracked 3 million Myrtle Beach searches a month on Google.
Penny Mohney has seen interest balloon in her real estate television show, Myrtle Beach Homes Today. She had trouble getting agents to feature their homes on her marketing show when she started it a year ago, but now it's taken off.
"Our market isn't what it was. Sellers are really badgering the agents to get their stuff sold," said Mohney, who also owns Myrtle Beach Premier Properties, a real estate company. "I know some of these oceanfront condos are just sitting. They are all looking for other means of advertising."