Augusta National continues to push the envelope when it comes to technological advances that can enhance the experience of its viewers and patrons.
This year, action in Amen Corner is being broadcast in extremely high definition 4K TV on DirecTV. The broadcast is available to viewers who own a 4K TV and have a Genie box combined with a small client box. It’s the first‑ever live broadcast in the U.S. utilizing the new technology.
DirecTV is negotiating to broadcast other sporting events this year in 4K and has a 24-hour 4K channel featuring documentaries and series.
Augusta National is also experimenting with virtual reality viewing of holes 6 and 16 through technology provided by NextVR. With viewing goggles connected to a Samsung Android phone, users can experience the view of a front row seat at tees and greens. “[It] may change the way that our fans choose to enjoy our tournament in the future,” Augusta National and Masters Tournament chairman Billy Payne.
The tournament has also expanded live coverage to two featured groups simultaneously on the Masters.com digital feed and all Masters apps beginning each morning at approximately 9:30.
“We want to deliver our tournament to our fans in the manner in which they wish to receive it,” Payne said.