Marketing cooperative Myrtle Beach Golf Holiday will be the title sponsor for Coastal Carolina University’s General Hackler Championship at The Dunes Golf and Beach Club beginning with this year’s event next Monday and Tuesday, and is working with Coastal to create an alumni challenge event tied into the Hackler that will begin in 2016.
Organizers are still working on a name for the event. The initial idea features four-person teams of alumni representing each participating school captained by a former member of that school’s golf team. The tournament may grow in numbers and stature from there.
“We’d love to have more people come to The Dunes Club to see the tournament anyway, then we can have more people playing two or three rounds while they’re here and having some fun,” Golf Holiday president Bill Golden said. “We’ll put together some events at night and they can have some guest speakers. We see this as a good opportunity to introduce ourselves into those alumni networks.
“We’re not going to sponsor for just one year so we’ll probably evolve this thing as we go.”
Rhett Graham, the Chanticleer Athletic Foundation director of development and a former member of the CCU men’s golf team, is working on the alumni event with Golf Holiday and the Myrtle Beach Area Golf Course Owners Association, and believes it will further enhance the Hackler’s reputation nationally.
“The vision we have for [the Hackler] is to pick this thing up to be a top five national collegiate tournament,” Graham said. “With The Dunes Club on board and the members and their support of the event, I really think we can get it there. We’re excited about the vision and direction it’s going.”
Hackler events begin Sunday with a college-am tournament involving 22 teams, followed by dinner and awards at The Dunes Club. The first two competitive rounds of the Hackler Championship are Monday and the final round is Tuesday. Spectator attendance is welcomed and free.