November 9, 2013

Op-ed | What message will win in 2016?

Lee Atwater, who mentored many of the Republican Party’s most senior operatives, used to say that his party tends to win elections when they are framed around populist social issues and that Democrats win when elections turn on populist economic ones. By “populist,” Atwater meant those issues that tend to pit the masses against the “elites,” a frame that can work for social and economic issues.

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