June 4, 2013 5:12 PM

Editorial | Myrtle Beach area United Way leaders seek way for individuals to play larger giving role

Mike Poston is well aware that he faces challenges as the leader of the next fundraising campaign of the United Way of Horry County and he’s looking at a two-pronged approach for meeting the goal for 2013-14. Poston sees updating the residential prospect list and then following up as a key to increased giving by individuals; secondly, he wants to expand the number of employee drives.

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